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November 2023 Textbook Hero - Laurie Boettcher

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Name: Laurie Boettcher What are some of the classes you teach? Digital Marketing Strategy, Digital Campaigns, Digital Analytics, Digital Content Writing, Visual Design, and Personal Branding How long have you been with CVTC? 11 years How long have you been using low-cost and/or no-cost textbooks? 4 years What is your favorite part of using low-cost and/or no-cost textbooks? There are no barriers to my students getting the materials. ALL of my students have access to the materials to help them succeed. Any estimated student cost savings from using low-cost and/or no-cost textbooks? Depending on the course, it ranges from $20 to over $200 per student per course. If you've created a textbook, manuscript, etc., would you mind sharing a link to the text? Digital Marketing Campaigns Course Resource Packet Fun fact: I have been featured in the New York Times , USA Today , and Business Insider for my expertise on LinkedIn for college students.